Case Study: Operation Snap
continued...
We suggest:
Formulating a number of set responses to routine queries from accused road users, but also including some
bespoke elements.
• The set response could be used to explain why the Operation exists - that it is a response to public demands
for safer roads, and the above information relating to social norms. Standard responses also make it easier for
the same high-quality communication to continue if staffing on the project changes.
• Other set response elements relate to the offence being alleged, and ways in which the accused driver can
view the report and potentially challenge the accusation. Whilst most probably will not, the inclusion of that
opportunity gives clear signals about the value of the individual in the process.
• Accused drivers could also be encouraged to become dash cam owners themselves, perhaps, showing how
we believe that they are redeemable and further recruiting them to the side of the majority of safe drivers.
• Thank submitters for taking the time to complete the submission and explain how their voice is valued as a
member of the law-abiding majority.
• Reassure submitters that all footage will be looked at impartially and consistently according to some
established principles.
• Even where a submission has not led to an actionable offence being identified, give feedback to submitters in
a procedurally just manner that will encourage them to consider engaging again in future.
• Where footage is of poor quality, offer advice on how to provide an ‘ideal’ submission.
• Explain any action that will be taken (as well as why that action is appropriate).
• Contact the submitter again, where possible, to inform them of any outcome of court proceedings and, again,
thank them for their engagement.
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