Mobile:Engaged compendium Mobile:Engaged compendium | Page 12

So, even the most simple forms of data, such as frequency of self-reported offending, can be analysed in useful ways when they are combined with information regarding age, gender, and reasons for driving, for example. This would allow analyses to recognise what gender and age category of individuals are more likely to report offending, and also why those individuals claim to use their phones while driving. We might guess it’s because of time pressure, but actually discover that boredom plays a big part, for example. Using programmes as simple as Microsoft Excel allows you to establish the percentage of drivers involved in a collision who are male or female, are of a certain age or live in a certain geographical area (providing you also have that information), as well as to develop charts and graphs that pictorially represent any differences between genders, age groups or location. Visualisation of the data can help you to understand what it shows, but also helps to persuade others who may need convincing to act, or to resource activity. The MAST online capability described on page 13 also allows these analyses to be performed. More advanced packages will generally allow you to do more, but will also require additional data analysis skills. The RAC Report on Motoring provides some data regarding the issue of mobile phone use by drivers. The 2018 Report¹ found that 25% of drivers admitted to making or receiving a handheld call while driving. 19% admitted to checking text messages, emails or social media while driving and 14% admitted to taking photos and videos while driving. These were all slight increases on the results obtained the previous year. This highlights a couple of important issues with what we ‘know’ about the problem. Firstly, there are lots of forms of ‘use’ of a phone and, secondly, not all of these are illegal - even though they are distracting. We explore these issues later in the compendium. ¹ RAC (2018). RAC Report on Motoring 2018. Available from: https://www.rac.co.uk/pdfs/report-on-motoring/rac10483_rom-2018_content_web 12