Case Study : Surrey Road Cops continued ... with breaking the law provides individuals with the initial basis of recognising what they should not do and what legal implications it has . During the KEC , we discussed the importance of information that also highlights how behaviour can be changed in positive ways .
Social norms Tweets As outlined on page 65 , there is potential value in encouraging individuals to perceive of themselves as part of a majority , ‘ in-group ’ that is characterised by safe behavioural choices . To achieve this , it makes sense to begin to tackle the representation of offending behaviour during ‘ crackdowns ’ or targeted weeks of focus on a particular behaviour . Rather than focusing on the number of drivers who are frequently caught committing an offence . or the considerable number of drivers who have received penalties in a single day , it is important to allow some ‘ tweet-time ’ for sharing information that promotes a social norm of driving in safe and legal ways . If we continually give the impression that offending is widespread , then the audience may be given the impression of a ‘ false consensus ’ around dangerous driving habits 1 . Tweets can be used to thank the majority of drivers for allowing the police the time to deal with offenders by ensuring that they are indeed driving safely ( see examples on pages 65-66 ).
Mobile : Engaged impact
“ Working with the Mobile : Engaged team has really been informative .”
“ We have also implemented change with our one-on-one time with members of the public we speak with at the roadside .”
“ As a result of our discussions we have implemented some changes to our Social Media strategy to outline the good driving practices by many .” Roads Policing Officer , Surrey Police
96
1 Assailly , J . P ( 2017 ) ‘ Road Safety Education : What Works ?’ Patient Education and Counselling S24- S29