Groups of interest :
Safe * drivers
Whilst drivers who don ’ t use their phones whilst driving might not seem the most obvious or logical focus for your attention , they can still be used as part of your efforts to target and influence those that do .
Observation data ¹, and self-report studies ², do both suggest that , whilst mobile use is undeniably an issue ( and may be worse than we recognise ³) the majority of drivers nonetheless do not use a handheld mobile phone whilst driving , and there are significant levels of concern amongst the general driving public about the use of mobiles by other drivers .
With declining resources , we should not overlook the role that the majority can play in influencing the behaviour of the minority who pose a safety problem . This section will highlight the ways in which individuals who do not use a mobile phone while driving may actually ( directly or indirectly ) become ambassadors for change in the behaviour of other road users .
* We use this term here to indicate drivers who resist distraction whilst driving , but of course appreciate that ‘ safe ’ driving is a complex and subjective term .
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¹ DfT ( 2015 ). Seat belt and mobile phone use surveys : England and Scotland , 2014 . Statistical release . Available from : https :// assets . publishing . service . gov . uk / government / uploads / system / uploads / attachment _ data / file / 406723 / seatbelt-and-mobile-use-surveys-2014 . pdf ² RAC ( 2018 ). RAC Report on Motoring 2018 . Available from : https :// www . rac . co . uk / pdfs / report-on-motoring / rac10483 _ rom-2018 _ content _ web ³ Ige , J ., Banstola , A ., and Pilkington , P . ( 2016 ). Mobile phone use while driving : Underestimation of a global threat . Journal of Transport & Health , 3 ( 1 ), pp 4-8 .