Mobile:Engaged Compendium 2021 | Page 57

Groups of interest :

‘ Offenders ’ *

Rather than a specific subgroup of individuals , your chosen target group may be mobile phone using drivers more generally .
If your data is derived from statistics about people breaking the 2003 mobile phone law , it may cause you to miss a large group of people that are driving while distracted by their phone , just not in ways covered by the law . Assuming that we share the ultimate aim of reducing road death and injury , and that we are not just interested in prosecutions , then we shouldn ’ t be overlooking any groups of potentially dangerous drivers .
We also need to think creatively about the laws that we can use to make our point , and not be limited to what the specific law against mobile phone use allows us to do .
And , whilst the focus may be on offenders , that doesn ’ t mean that we should only think about methods of enforcement . There are many ways that we can engage with this group , including prosecution and education , and all methods of interacting with offenders can be adopted in more ( and less ) effective ways .
* As you ’ ll have gathered by now , we mean phone users generally , not just ones that break the 2003 law against using a handheld phone whilst driving
57