Case Study : Telford & Wrekin Employee Education continued ...
Mobile : Engaged Impact
During the KEC , it was clear to us that our input was welcomed , and that there was considerable appetite for academic input . Following involvement with the Mobile : Engaged project , the workshop presentation was amended and additions were made to the verbal input that accompanied it . A similar educational workshop , informed by the KEC , was also developed for groups of young people in the area . Additional input from the Mobile : Engaged team was offered to help develop the material targeted at the different needs of that demographic group ( see p29 ).
The workshop PowerPoint presentation was amended following our engagement to create a more personally relevant framing of the information , as suggested on p52 of this case study . This small change may increase the likelihood that individuals will connect with the information being presented and see it as relevant to their personal lives , rather than as a problem for , and about , other people .
Because the delivery context can result in audience members offering verbal challenges to the information being presented , a number of ‘ pre-emptive strikes ’ have been added to the slides . Challenges tend to follow fairly predictable formats ( see pages 146-149 ) so it is relatively easy to be prepared with effective responses – and responses should be made otherwise a dissenting voice can start to appear credible (“ even the expert couldn ’ t come up with an answer to me on that one !”). Some challenges may not be vocalised , but may nonetheless occur to attendees , so it is useful to tackle them head-on .
To add a practical behaviour change element to the workshop , information relating to a number of mobile phone applications , settings ( see p144-145 ) and other avoidance ideas have been added . Individuals have a range of options to choose from in creating an action plan for behaviour change . This was added to enhance the ability for individuals to move between stages of the transtheoretical model of behaviour change .
As suggested in the KEC , questions about behaviour were added to the pre- and post- workshop questionnaire . This means that information can now be obtained regarding ( self-reported ) planned and actual changes in behaviour .
“ The changes you have suggested have also been transferrable to our work on drink and drug driving and other areas of risk .”
Road Safety Officer , Telford and Wrekin Council
Find out which companies have robust policies about mobile phone use . These can be effective ‘ levers ’ for professional drivers , if they are known about by the employees , and enforced .
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