The transtheoretical model of behaviour change ( TTM ) and ‘ take-away ’ items
We were impressed to learn that this project already drew on some behaviour change theory ( the TTM approach ). To develop this further , we suggested that the use of the ‘ take-away ’ items discussed on page 102 could be usefully implemented within an approach such as this . Individuals at various stages of the transtheoretical model of behaviour change ( see p21 ) could be offered information , guidance or tools to help them progress to the next stage .
Evaluation
Whilst the existing pre- and post- course survey usefully covered changes in knowledge of the law , we explored ways of identifying any behavioural change . We suggested adding a number of additional attitudinal and behavioural questions to the evaluation , for example , asking individuals whether they a ) think they would be safe using a mobile phone while driving and b ) whether they will refrain from doing so in the future . Of course ‘ self-reported ’ offending has some limitations ¹ and we need to be sure that our participants understand what we mean by ‘ use ’ ( see 15-17 ). It would also be useful to add a ‘ follow-up ’ phase of evaluation , revisiting participants after a period of , say , 6 months . This is probably practical where a project has a long-standing relationship with an employer , and where employee turnover is not too rapid . And it is certainly worth pursuing in terms of understanding the effectiveness of what we do .
Drivers who think they are unlikely to get caught - because no-one is watching - could be reminded of projects that use dash cam footage sent in by members of the public ( see p130-134 )
¹ Corbett , C ., ( 2001 ). Explanations for “ understating ” in self-reported speeding behaviour . Transportation Research Part F : Traffic Psychology and Behaviour , 4 ( 2 ), pp . 133-150 .
53