Groups of Interest :
Employees
There are many ways that you may naturally interact with people who drive to , or for , work as part of your approach , but sometimes this group may appear to be a good target for a specific intervention .
If you have collected data regarding reasons for offending and found that many drivers use a mobile phone while driving ( whether handheld or hands-free ) as a result of work pressure or for other employment reasons , you may choose to focus upon people who drive , and work , as a group of people and develop your approach based upon that .
Similarly , if you have found a particular issue with mobile phone use by drivers in those employed by certain companies , you may decide to focus your approach on those organisations specifically .
Alternatively , it may be that you have found a considerable amount of van or lorry drivers to be featured in KSI or collision statistics and that you are reaching out to groups of employees in an attempt to tackle that .
Whatever the reason for these groups to be the target of your intervention , there are ways that those groups can be engaged with that , we think , will enhance the likely effectiveness of that intervention .
How can I find out more about who I should be targeting my intervention on ? On pages 9-12 we explore the different sources of data on who is most at risk , and where you can get access to that data .
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