Case Study : The Honest Truth continued ...
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Mobile : Engaged Impact
Following their involvement with the Mobile : Engaged project , the CEO of The Honest Truth consulted with team members regarding a feedback survey being developed to gain an understanding of how materials are currently used by ADIs . We were able to input into that survey to ensure the results would be meaningful to The Honest Truth team . In addition to this , The Honest Truth are considering a move away from encouraging individuals to consider ‘ which one are you ?’ in relation to the animal characters that each represent a risky driver behaviour , and instead to encourage individuals to consider how the animal characters may relate to other drivers ( including those that they know ). This allows them to consider those actions in a personal way , but does not necessarily force them to associate with a character that we do not want them to associate with .
“ The consultation was timely , coinciding with when we were undertaking a full review of our resources . It was extremely useful to have validation of many areas as well as specific guidance on some of the language ”
CEO - The Honest Truth
“ The consultation report [ we received following the knowledge exchange consultation ] gives a truly valuable insight into the current work and actionable plans of how we can develop .”
CEO - The Honest Truth