Case Study
The Honest Truth
Overview of the approach
The Honest Truth is a national road safety initiative created over ten years ago and has recently become part of FirstCar . FirstCar works at the forefront of road safety education and now provide award-winning resources , expertiseand practical support to over 100 authorities and organisations across the UK .
The project was created over 10 years following a fatal collision in Devon and since then it has been encouraging people to talk about safe driving and has been providing information that allow them to recognise how to drive safely . The work is particularly targeted at young drivers and is unique in its use of animals to typify risky0- behaviour such as a cheetah for speeding or a parrot for mobile phone use .
The Honest Truth works with regional and national partners to promote its educational material and messages . The primary form of delivery to young drivers is via driving instructors who originally attended seminars organised by road safety organisations and emergency services . The training is now provided online .
Since the KEC in July 2018 The Honest Truth has undergone significant changes in terms of brand refresh and full redesign of the materials following findings from the KEC and input from other academics and evaluatoes . The findings here relate to the materials at the time of the KEC .
37