Imagery
Below , we have provided some ideas for images that we feel are more likely to be seen as relevant ( or not ) – and hence to be taken to represent relevant messages ( or not ). This is based on our own experience and work with innovators as part of this project .
Vehicles , mobile phones , roads , fashions and behaviours should all be contemporary . This can be challenging with some forms of content , such as costly film inputs , but is entirely practical for inputs such as presentations , plays , social media campaigns or website resources .
Images that may be more likely to resonate with young people -
Images that may be less likely to resonate with young people -
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• Those showing a range of mobile phone uses , such as social media updating or the use of sat nav functions ,
• Those that depict young people of a similar age range involved in mobile phone use while driving ,
• Mobile phones that are the most recent models ,
• Images using geographical areas or roads that they know / use and vehicles that they are likely to own / use ,
• Those showing contemporary fashions .
• Images showing the use of devices that are not contemporary ( such as those that look more like a calculator or walkie-talkie than a mobile phone today ),
• Those only showing handheld use or actions that young people no longer frequently use a mobile phone for ( including the social networks no longer frequently used by young people ),
• Vehicles such as 7-seaters , family cars or that are unrealistically valuable
• Those showing a range of offences being committed ( allowing any consequences to be attributed to ‘ other ’ offences such as non-use of a seatbelt ).