Behaviour Change Techniques
Behaviour change techniques have been developed from various behaviour change theories . BCTs are commonly encountered in our context ( you ’ ll hear them discussed at conferences for example , or you may be offered toolkits and project ideas that are based on them ) and it is relatively easy to make sure that what you plan to do incorporates some BCTs . Versions of these approaches suggest as many as 93 BCTs can be identified , but according to the handy RAC Foundation guidance on this topic ¹, there are 13 primary groupings into which BCTs fall . These groupings are : goals and planning , feedback and monitoring , social support , shaping of knowledge , natural consequences , comparison of behaviour , associations , repetition and substitution , comparison of outcomes , reward and threat , regulation , antecedents , identity , scheduled consequences , self-belief , and covert learning . It is possible to see evidence of the other theories we have discussed in some of these categories . Some BCTs may be more or less useful in a context like ours , depending upon the target audience and the way we choose to influence them ( enforcement or education for example ). You will see later on in our Case Studies that we have often suggested that the projects we have met would benefit from engaging with BCTs in some way .
For more information regarding Behaviour Change Techniques , the following sources may be useful :
• 1 Fylan , F . ( 2017 ). Using Behaviour Change Techniques : Guidance for the road safety community . RAC Foundation . Available from : https :// www . racfoundation . org / wp-content / uploads / 2017 / 11 / Using _ behaviour _ changetechniques _ Guidance _ for _ the _ road _ safety _ community . pdf
• Sullman , M . ( 2017 ). Young driver safety : A review of behaviour change techniques for future interventions . RAC Foundation . Available from : https :// www . racfoundation . org / assets / rac _ foundation / content / downloadables / Young _ driver _ safety _ a _ review _ of _ behaviour _ change _ techniques _ for _ future _ interventions _ MSullman _ March _ 2017 . pdf
• Fylan , F . and Stradling , S ., 2014 . Behavioural Change Techniques used in road safety interventions for young people . Revue Européenne de Psychologie Appliquée / European Review of Applied Psychology , 64 ( 3 ), pp . 123-129 .
• Michie , S ., Van Stralen , M . M . and West , R ., 2011 . The behaviour change wheel : a new method for characterising and designing behaviour change interventions . Implementation science , 6 ( 1 ), pp . 6-42 .
Both the TPB and dual-process models of behaviour , discussed previously , have been used to inform behaviour change techniques .
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