Mobile:Engaged Compendium 2021 | Page 13

Added Extras

Mast Online

High quality information is invaluable for road safety practitioners and professionals , to support sound decision-making and focus limited resources where they are most needed .
Historically in road safety , decisions were often based on repetition and assumptions because accurate and relevant information was not readily accessible . MAST Online has changed all that . Originally developed as a government funded project , MAST has grown into a web-based data portal providing complete access to comprehensive national casualty and collision data for the road safety profession . It also adds an invaluable socio-demographic perspective to this data , which is not available from any other source . It facilitates evidence-based creation of ‘ personas ’ to enhance how we understand , influence and communicate with the people most affected by different types of risk . This strong evidence base helps build efficient , targeted and effective interventions for our communities .
You do not have to be an analyst to use MAST : interrogating the data is made easy with intuitive and insightful ready-made dashboards and maps that are available to all subscribers .
Recently added ‘ Headliner ’ reports contain information about residents ’ road safety exposure as well as collisions in the area , with a mixture of charts and maps exploring issues relating to specific groups in more detail . Our analytics team have produced 1,230 individual Headliners reports for GB highway authorities which focus on key road safety user groups such as motorcyclists or older drivers . Six groups are profiled in each authority area by default with the content available to view in a web browser via the MAST Portal . Custom areas ( including police and FRS areas ) are available to subscribers on request .
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