Mobile:Engaged Compendium 2021 | Page 84

Case Study : Message Not Delivered continued ...
Mobile : Engaged impact
The Message Not Delivered team were extremely receptive to the idea of evaluation , but , like many projects , were a little unsure how to go about doing this . We started off by asking the team to think about what they wanted to know , and what they hoped they were achieving , so we could help them answer the specific questions that concerned them . This allowed for us to help design an approach that was realistic given the capacity and budget constraints , the specifics of the context in which it was to take place , and the characteristics of the participants . A number of survey instruments (‘ before ’, ‘ after ’ and ‘ follow-up ’) were coproduced by the Message Not Delivered team and the Mobile : Engaged team to aid understanding of attitudes and behaviours .. The team were given the tools to conduct the evaluation themselves , and analyse the data as they wished .
“ It has been really useful and interesting working with the Mobile : Engaged team on this project .”
“ The post-show questionnaires have also given us an insight into particular parts of the performance that have resonated with the audience . This is important feedback for us and something that is not always able to be captured during the workshops . It has shown us that the documentary voice overs in the piece have an impact on the audience and proves how important those real voices are .”
“ The questionnaires that have been created have given us insight into the perceptions young people have about the use of mobile phones and driving . It ’ s quite clear that young people understand the dangers of this and what we want to achieve is to give them strategies to be able to use if they find themselves in a dangerous situation .”

Mobile : Engaged

Engaged with Driving Change
The Message Not Delivered team are happy to be contacted if you have any questions about the approach :
• Sue Moffat Director New Vic Borderlines - smoffat @ newvictheatre . org . uk
• Rachel Reddihough Project Manager – New Vic Borderlines - rreddihough @ newvictheatre . org . uk
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