Mobile:Engaged Compendium 2021 | Page 159

Accessible Academics :

Dr Fiona Fylan

Fiona says …
“ Behaviour change doesn ’ t need to be complicated : with a little bit of groundwork and some good advice , you can design a behaviour change intervention and produce evidence of the effects that it has .”
I am a Health Psychologist who applies health psychology and behavioural insights to understanding behaviours such as transport choices , driver behaviour and how to change it , sustainable behaviour , and how to design services around user needs . My projects include identifying how to stop drivers speeding , exploring barriers to reducing car use , understanding why people drive when they can ’ t see clearly , and identifying how to increase the uptake of screening tests for conditions such as breast and bowel cancer .
I am the academic lead for UKROEd , the organisation behind the UK ’ s driver offender courses such as the National Speed Awareness Course for speeding motorists and the Your Belt Your Life e-learning course for people caught not wearing a seat belt . I have worked with several organisatons to help them develop interventions for drivers , both in the public and private sector . I have undertaken policy research with several local authorities and government departments , including the Department for Transport , the Department for Education , and the Department for Work and Pensions . My previous experience has given me skills in quickly developing excellent working relationships with research stakeholders , which means that I2d can work with them to share information , plan the most efficient and = 321cost-effective means of collecting data , and feed back the results in an engaging and accessible manner .
Contact Fiona :
Email : Expertise : fiona @ brainboxresearch . com
• 2 Designing and evaluating intervenions to change behaviour
• 2 Training on Psychology
• 2 Behaviour Change
• 2 Research Methods and Data Analysis
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