Mobile:Engaged Compendium 2021 | Page 132

Case Study : Operation Snap continued ...
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We suggest : Formulating a number of set responses to routine queries from accused road users , but also including some bespoke elements .
• The set response could be used to explain why the Operation exists - that it is a response to public demands for safer roads , and the above information relating to social norms . Standard responses also make it easier for the same high-quality communication to continue if staffing on the project changes .
• Other set response elements relate to the offence being alleged , and ways in which the accused driver can view the report and potentially challenge the accusation . Whilst most probably will not , the inclusion of that opportunity gives clear signals about the value of the individual in the process .
• Accused drivers could also be encouraged to become dash cam owners themselves , perhaps , showing how we believe that they are redeemable and further recruiting them to the side of the majority of safe drivers .
• Thank submitters for taking the time to complete the submission and explain how their voice is valued as a member of the law-abiding majority .
• Reassure submitters that all footage will be looked at impartially and consistently according to some established principles .
• Even where a submission has not led to an actionable offence being identified , give feedback to submitters in a procedurally just manner that will encourage them to consider engaging again in future .
• Where footage is of poor quality , offer advice on how to provide an ‘ ideal ’ submission .
• Explain any action that will be taken ( as well as why that action is appropriate ).
• Contact the submitter again , where possible , to inform them of any outcome of court proceedings and , again , thank them for their engagement .