Case Study : Milton Keynes Supermarket Stand continued ...
Mobile : Engaged Impact
Following their involvement with the Mobile : Engaged project , the Milton Keynes team updated the story boards that they provide within the educational stand . This included making the message C . L . E . A . R ( see p79-80 ) for example by removing the dates from real-life examples that are a number of years old and may lead individuals to believe such incidences are uncommon and infrequent . The images used within the display were also updated to reflect current designs and capabilities of mobile phones , as well as more contemporary forms of use .
The Milton Keynes team also put the transtheoretical model into practice in their discussions with members of the public , considering the ‘ stage of change ’ that an individual appears to be at and engaging with them on that basis .
The team also became become familiar with a range of Apps and how to install the ‘ do not disturb ’ setting on some mobile phones . This meant that they were better equipped to facilitate behaviour change ‘ there and then ’.
Those who already claim not to use a mobile phone while driving were encouraged to become ‘ ambassadors for change ’ and promote the benefits of refraining to others by taking leaflets and freebies that others could benefit from .
“ Part of our mobile phone engagement using large supermarkets allowed us to reach out to lots of people . Following the feedback received from the Mobile Engaged team we were better equipped to engage with the individuals and were able to activate the “ do not disturb ” on their phone or by downloading an app so that the phone will not ring whilst driving . Our FATAL 4 stickers are handed out to those making the commitment to sign up to road safety . It is their pledge not to commit these offences by displaying it in the rear windscreen of their car , which also acts as a nudge to other road users ” ( Road Safety Officer , TVP ).
See the Top Deck case study on P120 For an example of using this approach in a more traditional policing context .
“ We have also purchased four easels and iPads so that the public can have interactive experiences there and then ” ( Road Safety Officer , TVP ).
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