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Elop heralds new dawn for mobile phone photography
• New 41-megapixel Lumia 1020 opens ‘ new chapter ’ in smartphone photography – Nokia CEO
• Camera quality may struggle to capture the imaginations of consumers , analysts argue
First Look
By Jordan O ’ Brien , What Mobile
Nokia CEO Stephen Elop : “ The Lumia 1020 will change how you shoot , create and share pictures forever ”
Elop said ‘ you can literally find a needle in a haystack ’ with the zoom function of the new Nokia Lumia 1020 ’ s camera By Paul Withers
Nokia unveiled its latest Windows Phone handset this month , the Lumia 1020 , claiming its 41-megapixel camera will reinvent photography as we know it .
The handset , the firm ’ s 11th Lumia Windows handset in two years , was unveiled during a launch event in New York , before an estimated 1,000 plus gathered media , earlier this month ( July 11 ).
Nokia president and CEO Stephen Elop , who took to the stage following a short video highlighting 200 years of photography , said the Lumia 1020 ’ s 41-megapixel camera will enable users to see things that aren ’ t possible through their own eyes .
He claims Nokia ’ s early vision on producing camera phones , starting in 1994 when the firm filed its first of more than 450 imaging patents , has enabled it to produce technology and quality no other manufacturer in the world can compete with ( see full specs boxout on facing page ).
Elop said : “ Throughout history , people
Evolution of Nokia ’ s camera
2002 Nokia 7650 First Nokia handset to include built-in camera
2006 Nokia N95 Five-megapixel camera with Carl Zeiss lens sensor to match digital camera
IDC analyst Francisco Jeronimo : “ Despite the quality of the device ,
I have serious doubts about whether it will change Nokia ’ s fortunes ”
2010 Nokia N8 Twelve megapixels plus Xenon flash have loved pictures . People love creating pictures , sharing pictures and telling stories through them . This passion for pictures is something Nokia recognised very early on .
“ We gave people their first Nokia with a built-in camera when we introduced the 7650 . People started to think twice about carrying a phone and a camera as they were both coming together . By 2008 people were buying more cameras from Nokia than they were buying simple film-based cameras from Kodak .
2012 PureView 808 First phone to include a 41-megapixel camera
Nokia ’ s Lumia 1020 is official , and it ’ s a beast — although not in the way you would expect , as it ’ s rather slim and lightweight , especially when compared to the device that preceded it , the 808 PureView .
The 1020 is the first Lumia device with true PureView technology with its whopping 41-megapixel sensor , although we can tell you that the sensor here isn ’ t quite as big as the one on the 808 PureView — a sacrifice that Nokia made in order to ensure that the size of the device didn ’ t grow too much .
Our first impressions with the Lumia 1020 are that this is a great camera , while also doubling as a great phone .
It ’ s not too big so you don ’ t have to worry too much about it sticking out of your pocket , although we admit it ’ s not quite as thin or lightweight as say , the iPhone 5 .
We didn ’ t see too much of a size difference in the real world between the existing Lumia 925 and the Lumia 1020 , despite the almost 2mm difference in thickness .
The screen on the Lumia 1020 is different to the one on the 925 , doing away with the LCD display and replacing it with a much more vibrant 4.5-inch AMOLED , although this isn ’ t 1080p .
Nokia has also gone through the process of removing all the curves from the screen in order to improve the viewing angles – something that ’ s very much evident when you see this screen from the side .
What ’ s really new here is the brand new Pro Cam app which is installed as standard on the Lumia 1020 – but don ’ t worry , you can change that to either the Smart Cam or default Camera app .
The Smart Cam has also been improved , gone is the downsampling to 5MP , although you will still get down sampled images when shooting with Smart Cam .
Speaking of downsampling , one of the Lumia 1020 ’ s special features is the ability to take two images at once , an amazing 41-megapixel shot that can be cropped and reworked at your leisure , and a five-megapixel shot which uses oversampling to create a photo with what Nokia calls “ Super Pixels ”. What that means is that your five-megapixel image will be a compressed image where seven pixels ’ worth of the 41-megapixel image have been changed into a single pixel .
We ’ ve had only a small amount of time with the Lumia 1020 but we ’ ll , as always , be putting it through its paces in a full review later .
MN 2013-0730 Nokia DPS . indd 26 24 / 07 / 2013 17:00