Mobile Augmented Reality Market Size , Share , Trends , Analysis and Forecasts To 2021
Market Research analysts forecast the global augmented reality market to grow at a CAGR of 65.24 % during the period 2017-2021 .
The following companies as the key players in the global augmented reality market : Apple , Atheer Labs , Augmented Pixels , Aurasma , Blippar , Catchoom , Cinoptics , DAQRI , HTC , Meta , NGRAIN , Laster Technologies , Lumus , ODG , Optinvent , Qualcomm , Rockwell Collins , Sensics , Sieko Epson , Technical Illusions , Thales , Total Immersion , Vuzix , WeAR Studio , Wikitude , and Zappar .
Commenting on the report , an analyst from Technavio ’ s team said : “ The latest trend gaining momentum in the market is use of SLAM technology . Simultaneous localization and mapping ( SLAM ) is a popular and important autonomous mapping and navigation technology for mobile robotics . Though the technology has been around since the late 1980s , it is only now gaining traction in the market . It was first used in the eyes of NASA robots to create maps of unknown environments and position devices with extreme accuracy .
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According to the report , one of the major drivers for this market is increasing dependence on apps and proliferation of AR apps for numerous activities . A mobile app is a software developed for use in smallsized wireless computing devices such as smartphones and tablets . The large-scale adoption of smartphones globally has increased the use of AR apps . People have become dependent on apps as they make life simple .
Further , the report states that one of the major factors hindering the growth of this market is lack of AR content . There are a large number of AR apps available in the market . These apps are developed mostly by individuals and companies . However , the majority of these apps fail to meet user expectations and become a success , thereby reducing the growth potential and acceptance of AR among consumers . The majority of the apps fail to meet customers ' expectations because they lack content and do not have the feature of adding new or additional content .
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry . The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors .
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