Mobile Analytics Market Strategies and Forecasts,2016-2026 FMI | Page 3

Report Description Report Description In today’s market, even if an incredible mobile application is developed, the probability of the app organically standing out among a million other apps is very low. It all boils down on the basic factors such as the marketing campaign’s ability to attract the right type of users – those that install, persist with it, and eventually contribute to the financial aim of the mobile application. Another essential factor is that the app must satisfy user expectations in simplest manner possible. Intuitive hunches or marginally-educated estimates regarding customer choice may not work every time in fulfilling financial aim. All such queries are answered by mobile analytics – branch of analytics specific to particular mobile platform to make informed and timely decisions for higher customer satisfaction, thereby significantly improving business performance. With increasing proliferation of smartphones, where everything from shopping, financial transactions to social networking is being done, lot of data is being generated. By analysis of this data using mobile analytics, sound business decisions can be generated. Mobile Analytics Market: Segmentation Mobile analytics market is segmented on the basis of solution, deployment model, vertical and region. On the basis of solution, mobile analytics market can be segmented into application analytics, mobile marketing & advertising analytics, in-app analytics and other solutions. According to deployment model, mobile analytics market can be segmented into on-premise and cloud-based deployment model. Mobile analytics market can be segmented according to vertical which includes public, retail, manufacturing, media & entertainment, transportation & logistics, IT & telecommunication, banking, financial service and insurance (BFSI), healthcare and energy & utility. Regionally, mobile analytics market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding Japan (APEJ) and Japan.