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By pHiLip CHOng
B elgium’ s Ice-Watch, a leading European brand of fine
watches, has announced the start of an original, two-fold collaboration with BMW. A new collection of watches is to be unveiled comes May 2013, with Ice-Watch sponsoring BMW Motorsport at the DTM( Deutsche Tourenwagen Masters), the internationally renowned touring car series.
Ice-Watch’ s partnership with BMW combines sport, design and passion with the following premium products:
An accessible“ racing” watch
This is a new Ice-Watch
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collection inspired directly by BMW Motorsport graphic. This collection is to be unveiled in May 2013. Faithful to the identity of the Ice-Watch brand, these new sporty chic creations will be available in the classic or chrono version, and in various sizes and colour combinations.
Premium partnership for the DTM
In its capacity as a Premium Partner, Ice-Watch will be alongside BMW as it heads into 2013 DTM season, a legendary touring car series.
The Ice-Watch colours will, among other things, be proudly displayed on the Ice-Watch BMW M3 DTM taking part in this competition, covering ten rounds from May 5 to October 20, 2013.
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Young gun Marco Wittmann will be at the wheel.
Ice-Watch’ s CEO Jean- Pierre Lutgen said:“ Ice-Watch embodies innovation, design, cutting-edge performance and robustness, as well as excellent after sales service and accessibility. This partnership is further proof that the Ice-Watch brand is seen as a sound and credible partner. It offers the brand the chance to further consolidate its position among the leading names in‘ fashion watches’, acquired thanks to a new vision of watches, affordable prices, a wide range of colours and models, and constant innovation.”
Created in Bastogne, Belgium in 2007, the Ice-Watch timepieces are today sold in over a hundred countries. With some 500 references, the unique
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Other designs from Ice-Watch.
design is available in a wide range of models and colours, offering something to suit every taste, every style, every desire. In six years, nearly ten million watches have been sold throughout the world.
To find out more, visit www. ice-watch. com and www. facebook. com / ice. watch
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