WORKSHOP
TOYO TIRES PREMIUM AUTO CENTRE
TOYO INTRODUCES PREMIUM AUTOCARE CENTRE
A s part of it plan to expand its
market presence in Malaysia, Toyo Tires recently launched the first Premium Auto Centre in Malacca.
Officially launched by Kanji Kasai, managing director of Toyo Tyre Manufacturing Malaysia Sdn Bhd, the Premium Auto Centre in the historical state is the first of a host of such service centres to be opened across the country during in the course of the year.
According to Toyo, the new 7,000 squarefoot facility in Taman Teknologi Cheng is equipped with the latest automotive servicing equipment and provides services for wheel alignment, tyre balancing, engine tune-up and suspension. The facility has 12 service bays, while the showroom is air-conditioned with WiFi connectivity for customers.
Along with the services provided by a
From left: Tan Heong Thong, president of Malaysian Association of Tyre Retreaders & Dealers Societies; Kimiaki Hideshima, general manager of sales, Toyo Tyre Malaysia Sdn Bhd; Kanji Kasai, managing director of Toyo Tyre Manufacturing Malaysia Sdn Bhd, Lim Choo Hock, managing director of Hock Tyre Services & Batteries Sdn Bhd; and Mrs Lim Choo Hock.
team of knowledgeable and well-trained technicians, the auto centre also offers a comprehensive range of Toyo tyres for MPVs, SUVs and 4X4s as well as high performance and ultra-high performance tyres, including the Toyo R888 track day tyre. A selection of wheel rims is also available for sale at the facility.
The launch of this facility is part of Toyo Tyre Malaysia’ s retail marketing strategy for expanding its distribution network nationwide to meet the increasing demand for high performance and ultra-high performance tyres.
“ Our goal is to grow the Toyo brand and develop modern and upscale Toyo Premium Auto Centres and Toyo Auto Centres which will be more accessible and convenient to our motorists,” said Kasai.
Lim Choo Hock, managing director of Hock Tyre Services & Batteries Sdn Bhd said,“ We have great confidence in promoting the Toyo brand in this market and look forward to increasing sales and market share in this area.”
Kasai speaking at the launch of the centre.
Hock Tyre Services & Batteries in Malacca is the first Toyo premium Centre in Malaysia and in Asia.
88 M N M 2 0 1 3 | I S S U E 3