MMRF Accelerator Magazine Winter 2017 Edition | страница 13

DR. ELSEY’S FUND TO CURE CANCER Since 2009, Dr. Bruce and Kathy Elsey and their company Dr. Elsey’s Products have contributed the transformative funding of nearly $10 million to support the mission of the MMRF, which is to accelerate meaningful advances to fuel critical new therapies for myeloma patients and advance a cure. Since Kathy’s diagnosis of multiple myeloma in 2009, they have combined corporate success with a philanthropic cause: a commitment to cure cancer. Drawing on a unique business model, the Colorado couple sought to create an innovative way to share their success with the MMRF and myeloma patients everywhere. The answer came in the creation of a collaborative business model that supports the MMRF through Dr. Elsey’s Products directing a portion of their customers’ purchases to the MMRF. “We were so thankful for the treatments available to us that we wanted to give back to the MMRF to help more treatments become available for patients in the same situation. We felt a need to give back to all those minds that have created these Double Your Impact During Our Million Dollar Match! life-saving treatments for patients. We wanted other patients to receive the same options we have received, and hopefully in the near future, cures,” says Kathy Elsey. In March, the Elseys and Dr. Elsey’s Products team were honored with the MMRF Corporate Commitment Award at the very first Patient Summit in their community of Denver. Their visionary leadership and inspirational support of the MMRF’s scientific and patient programs have enabled advances that would otherwise not be possible. Dr. Elsey’s is also committed to caring for the pets who serve as a special kind of therapy for patients with cancer. Patients and family members living with cats can sign up for a complimentary care package from Dr. Elsey’s Products at DrElseys.com/Share-Your-Story The Elseys hope to inspire other individuals and companies to initiate similar programs, generating much-needed funding and educating the public about the mission of the MMRF. We thank Bruce, Kathy, and Dr. Elsey’s Products for their transformational leadership. DONATE TODAY Visit TheMMRF.org/Million ACCEL E RATO R • W I N T E R 2017 13