MKT 710 Complete Course Louisiana State University Shreveport MKT 710 Complete Course Louisiana State University

MKT 710 Complete Course Louisiana State University Shreveport
Click below link for Answer
https://www.workbank247.com/q/mkt-710-complete-course-louisiana-state-
university/164963
https://www.workbank247.com/q/mkt-710-complete-course-louisiana-state-
university/164963
MKT 710 Week 1 Discussion 1
Self-Reference Criterion (SRC) is an unconscious reference to one’s own cultural values,
experiences, and knowledge as a basis for decisions. Closely connected to SRC is ethnocentrism
– the notion that people in one’s own company, culture, or country know how to do things best.
HSBC, one of the world’s largest multinational banks, is known for their humorous
advertisements on some of the differences between Western and Asian cultures (three are
included in the video clip). The risks of SRC and ethnocentrism, underlying phenomena in
HSBC’s advertisements, are apparent. Can SRC and ethnocentrism ever be a good thing for a
global company or an aspiring multinational? Be specific and support your position.
MKT 701 Week 1 Discussion 2
Protectionism is an economic policy that inhibits the entry of products and services from foreign
companies by imposing trade barriers. There are several arguments for protectionism including
protection of infant industry, maintenance of employment/reduction of unemployment,
conservation of natural resources, and national defense.
Milton Friedman, the late American Economist, was a staunch proponent of free trade policy
(evident in this video clip and many others). What is your stance? Protectionism or Free Trade?
Defend your position with practical examples.
MKT 701 Module 2 Discussion 3
Culture is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned,
shared by a group of people, and transmitted from generation to generation. Geert Hofstede
referred to culture as “software of the mind” or a problem-solving tool that guides people’s
thoughts and behavior.
Do you agree or disagree with the following statement?
“Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at
best and often a disaster.”
Use Hofstede’s cultural dimensions (see link below) and your personal experiences (if possible)
to explain your view.
http://www.economist.com/node/12669307
Click below link for Answer