Top 3 Mistakes That Ruin Business Writing
Writing skills play a crucial role in almost every aspect of our lives. With businesses
fighting to maintain their customer base, and with the changing face of communication, business
writing has evolved to a more complex stage. A number of individuals with great ideas are
unable to convey the same into their writing given the excessively lengthy writing style they
choose. In today’s world, concise emails and text messages have replaced the lengthy ramblings
of the past. Hence in order to write clearly and to make your point across succinctly, a writer
needs to be aware of a few rules that must be followed at all costs. Below are a few common
businesses writing mistakes that every writer must avoid.
Writing Without Audience Knowledge
One of the worst writing mistakes is to write without knowing who you are writing for.
Business writing needs to be tailored according to your audience. This does not just imply that
your audience is divided into customers and employees but in fact the specifications go far
beyond that. For each business message ensure that you are aware of the demographics of the
target audience. This holds true for all promotions as well. A generic message will hardly be able
to attract customers in a large target market. Therefore, before writing, make sure that you are
aware of the precise needs of your audience so that you may reach them in a better manner
through your words.
Big Words and No Sense
Business writers feel that the key to a successful message lies in big words and exuberant
vocabulary. In actual, messages, emails or letters that are written merely to impress tend to lose
their readers. The best way to ensure that your work will attract the audience is to read it once
and distill the core idea and message behind it. Ensure that this message resonates with the
audience. If your writing is too lengthy then condense down each paragraph, limiting it to
minimal words and maximum expression. Revise the message and ask yourself if every single
person in your audience will be able to understand it or not. If the answer is no, you know where
you went wrong.
Boring the Readers
Overtly formal writings tend to bore the writer and imply that the writer is insecure about
his or her authority. This however, does not mean that an excessively informal tone be used. Find
your balance and match it to the target audience. If you know that your audience will be able to
understand the complex technical terms and informal tone, only then should you proceed with
the same. A better way to write however is to keep the tone approachable to allow readers to
understand the message in the best manner.
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