Missouri Valley Conference Basketball Media Guides 2013-14 MVC Women's Basketball Media Guide | Page 7

Meanwhile, the success of The Valley television package is one of the
great stories in the league. The MVC Television Network has blossomed into a revenue-generating vehicle and The Valley’s most visible
marketing tool. Also, The Valley continues to be proactive in upgrading the production and marketing of both institutionally-produced and
conference-produced webcasts.
In 2010, The Valley took a major step toward ensuring current revenues in television media and tournament sponsorship sales would
be guaranteed in future years when it announced a 10-year partnership with Learfield Sports. The Jefferson City, Missouri-based company
now has the exclusive sales and marketing rights to MVC assets ]?[??YH?[\[??\?[?[]?\?[?Y?\?\?[???\?[??H[?\?H??Y?[?[?H?[^x?&\??[?[???\?][?\?Y???[Z\??[?\?H?[^H\??Y[?Y??\??]?H[???[????PH]?[??[????Z\????HNNNL?LHU???\??Y\?????H?Y??\?[???[?H??PH?\??[Y[?]?[??[?]L?^YX\?\?[??X?\?XYB????Z\??H?H[????\]Y[?????H??PH?\??[Y[??Z[??H?[^H??Y??Y[??&\??[?[??\??[??H[??H[?B?Y[??&\??[?[??\?[??
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