Misfit Tunes The Magazine September 2014 | Page 32

MT: What is it that you look for in a good song? Ki: It’s a feeling. When I hear it, does it move me? Do I connect to it right away? Is the artist really into it? You know, some of the music I’ve gotten, it doesn’t seem like the artist is really connected with the track…it shows through. But then a lot of the music I get, you can just hear how the artist is connected with the music and feels good. So what I look for is just something that I can connect to, whether it’s the track, the words, the hook, the way the artists’ voice rides the track. But it’s always different because I like different genres of music. I initially look for an “IT” factor….that thing we call the Misfit Gene around the office. You don’t really know what “it” is, but when you hear it you say “yeah, they’ve got that Misfit Gene.” be a vehicle for the artists to get exposure, to connect with their fans, and the people that want to support them and love that genre of music. Ultimate if I can find sponsors or investors that may be interested in a small tour, nothing grand, to get them more exposure. I want to see how far I can go as a tool for the artists. This is going to be the first phase of the Misfit Movement. We’re trying to encompass all media….TV, radio, everything! The world is so angry right now, much angrier than it used to be. There’s a lot of stuff going on with the government, politicians, unemployment, and police brutality that I want to infuse some happiness and good times back into the world…. and what better way to do that than with good music. MT: What is your ultimate goal for Misfit Tunes? Ki: Ultimately I want it to be the artists’ favorite vehicle and platform to get their music out. I want it to be somewhere where you can come and not have to be a member, you don’t have to provide us with your information to listen to good music. You can join a mailing list to get updates if you want, but it’s not required. I just really want it to Misfit Tunes: Favorite time of day: Ki Da Misfit: Night time. Late late night when the city is asleep. There’s a stillness, a calmness, a true allure. Between midnight and dawn.... that