Electronic
press kits
What are Electronic Press Kits?
A
ARTIST TOOLKIT
n electronic press kit, also
known as an EPK, is a
traditional promo package
in digital form. A promo package
is your introduction to its recipient. Due to the fact you may not
be capable of speaking with every
single person you want to contact
in person it is very important your
EPK represents you as an artist.
There are promo packages that are
sent through the mail however the
cost for postage can get expensive.
Due to cost most artist elect to use
the electronic press kit. As well as
the fact it is much easier to cram
information into an electronic
press kit than a traditional promo
package. Regardless how you
chose to send it be sure to put your
best foot forward while including
all pertinent information about you
and your work. An EPK is often
used as a tool to promote your
work to the media, agents, managers, and promoters.
Your EPK should include:
1. Title - tells the reader who you
are. Simple stated it is where you
put your name. Your stage name.
Not your government name or
name given to you by your parents
(unless it happens to also be your
stage name).
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2. Photos - shows the reader what
you look like . Keep the pictures
to a minimum of two with no
more than three. The photos should
be in color and free from clutter.
They do not need to be professional done yet they should be good
quality photos. Pictures that are out
of focus, dark, poorly cropped, etc
should not be used.
3. Audio - allows the reader to
hear a sample of your work. Often
an MP3 NOT a link to soundclound, bandcamp, or another site
that host the song. Links to other
sites limits how your recipient can
access the music.
This MP3 should include an ID3
tag. An ID3 tag is used to embed
information in an MP3. It provides the album name, artist name,
genre, song title, and year through
a thirty character text field embedded at the end of the MP3 file. ID3
tags uses a total of 128 bytes of
total data.
Keep your MP3 files to a maximum of four. List your files so that
your most recent song is first.
4. Visuals - allows the reader to
watch a sample of your work.
Often a videotaped performance
of one of your popular recorded
songs most times accompanied
by visual images interpreting the
lyrics and/or dancing. If the vid-
eotaped performance is of a live
performance make sure the audio
is clear and audible with little to no
crowd noise. Keep your video to a
maximum of two.
5. Links - tells the reader where
to find you. Often links are social
media links such as Facebook,
Instagram, Souncloud, Twitter
and many more. Keep them under
control list only the links you keep
updated. Do NOT drown your
reader in links.
6. Bio - allows the reader to learn
about your story. Often a SHORT
straight forward depiction of musical highlight, musical accomplishments, and musical influences.
The bio is your way of introducing
yourself to the reader male sure
you find the proper balance between providing useful information
and being to long winded. You do
not want to lose your reader.
7. Contact info - allows the reader
to contact you with any additional request for information. Often
times this contact information is
simply the artist’s email address
and/or phone.
Any EPK is often an overlooked
yet very important and necessary
tool. Be sure to get one your music
career depends on it!