Beating the Competition
Meet Cathy. Cathy has been a Realtor® in Maryland since 1986, and prides herself on knowing the details of her market. Her experience
and expertise has made Cathy very successful
over the years. She had heard of RPR, but not
being a “computer person,” she had yet to login
and make it a staple in her arsenal of tools.
However, during a listing appointment, Cathy
realized that she was in competition with other
Realtors®, and knew she needed to stand out,
especially since the homeowners were going
to push the market with their pricing. She
knew then that it was time to use RPR.
Upon logging in to RPR, she immediately saw the RVM® for the subject property and began making
adjustments, based on the home
improvements she had seen at
the appointment. In less than 10
minutes, she adjusted the RVM®
and created a 46Zpage report and
emailed to the homeowners. Giving her an A+ for effort, the homeowners
gave Cathy the listing, which sold 11 days
later with 5 offers!
See Cathy’s story here
MIREALTOR® | DECEMBER 2015
Even the most experienced Realtors® know
that pricing a home can be a challenge. Whether dealing with market fluctuations, low inventory, relocating clients, or even competition for
the listing, the intricacies of the process are
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always unique and can even be overwhelming.
Realtors® need a reliable starting point. Enter
RPR’s Realtor® Valuation Model®, or RVM®.
The RPR’ ́IY7