The 2015 Michigan Realtors® Convention & Expo once again brought together
real estate professionals, thought leaders
and service providers from across the
state to connect, knowledge share, and
hold frank discussions about the state of
our industry and what we—as real estate
professionals—can be doing to better
serve our clients.
Home sales are
up nearly 8 percent
over last year.
MIREALTOR® | DECEMBER 2015
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Kicking off the event was a keynote
address from Quicken Loans Founder
and Chairman Dan Gilbert. Gilbert has
been highly involved in the revitalization of Detroit. He provided some strong
insights into not just the state of the real
estate industry in the metro Detroit area,
but also on a broader basis throughout
Michigan. Home sales are up nearly 8%
over last year, and home prices have
increased nearly 7 percent—outlining
a strong picture of growth and stability
across the state.
In addition to Gilbert, the conference featured a
number of other speakers who provided insight
into the status of the industry, as well as leadership and growth strategies. Crystal Washington,
owner of CWM Enterprises and co-founder of
Socialtunities, a social media instructional brand
aimed at training everyone from Gen Y’s to Baby
Boomers in strategically using social media,
delivered a wonderful address. The topic of
focus was how industry professionals can better leverage social media platforms to engage
current customers, grow their client base and
increase their effectiveness.
The event also featured a number of thoughtprovoking sessions offering impactful insights
into best practices to help enhance the customer experience and improve business operations. One of the key themes was the use of
technology across the industry, and how real
estate professionals now can accomplish more
in less time.
A big part of that is identifying technology platforms and solutions that help streamline critical
processes, ensure that every aspect of a deal is
accounted for, and eliminate the risk of breaching regulatory standards. The Michigan Realtors® Convention offered attendees positive