NEW STUDY HIGHLIGHTS
IMPORTANCE OF
PHOTOGRAPHY IN REAL
ESTATE LISTINGS
By Deirdre LePera, REAL Trends
research strategist
REAL Trends, in partnership with Virtuance,
surveyed hundreds of top-producing real estate
professionals across the country to find out how
real estate brokerages and agents use professional photography in their businesses.
We found that there were five clear and compelling reasons why real estate sales associates
and/or broker-ages choose to invest in professional photography.
1. You Have a Duty to Your Seller
Of those surveyed, 94 percent of the agents
and 73 percent of brokers felt passionate
about the importance of using professional photography. Several agents and brokers cited that the importance of using
professional photography stemmed
from their obligation to their seller.
One independent broker in Arizona
went so far as to say, “You have to
[use professional photography]. You
are doing a disservice to your clients
otherwise. People are visual, and you
have to grab them.”
2. Drives Your Online Traffic
MIREALTOR® | DECEMBER 2015
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According to the National Association of Realtors® 2014 Profile of Home Buyers and Sellers,
83 percent of homebuyers rated photos of properties for sale as the most useful website feature. In the same report, 43 percent of buyers
looked at homes online as their first step in the
home-buying process. Th