PRESENTATION about. It also explains why handmade pieces fetch
Presentation is a nice way of saying package your a lot more. Successful brands have latched unto
art. Packaging is extremely important and we see tags like ‘Handmade in America’ or ‘Proudly South
this when comparing prices of goods that yield African’ and most recently ‘Made In Aba’ to get
the same level of utility in a store. The better ahead in the game and artists should do so too!
packaged ones always command higher prices. This may also be a little information about your
As a photographer you should be able to sell your source of inspiration, how long it took or some
photos in creatively designed albums, materials used in your creative process.
alongside equally beautiful mahogany frames
or frames made from other materials (you can TITLING
get creative here, use recycled materials, etc). A titled piece of art further buttresses the point
Packaging is the key that unlocks the emotional above. By giving your work a befitting title, you can
barrier for your potential customer to make that significantly raise the level of interest of people
purchase at a significantly higher price. It is also who might otherwise not have been interested
key to improving and reinforcing your brand in your artwork. This is especially important for
generally. authors, writers and purveyors of the written
word. Other acts are not however left out,
A LITTLE BACKGROUND INFO… photographers can do photo books in different
Less is more… editions instead of randomly sending out pictures
Or not. Sometimes you need to take your and attach story lines to such images. Titling
prospective client on an equally engaging and also helps in shaping the overall theme of your
emotional journey without sounding too technical. message which deepens people’s experiences
This is as simple as explaining your process and creates a connection, sense of belonging or
or giving a background story to the creation. mysterious element, depending on what you’re
Individuals will feel more emotionally attached to going for.
a coffee brand that gets its beans directly from
farmers in Rwanda and cares about the BLOW YOUR TRUMPET
environment, than a brand they know nothing This is as important as creating art itself! If
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