Fashion business today is no longer a traditional practice of fashion shows, editorials and press releases. Today customers require two way communication, an unforgettable customer experience, and ways to search and buy now. Only 20 years ago online shopping was unheard of and really unimaginable. Consumers had to see, touch and try on the clothes they were about to buy. Social media is one of the biggest advantages that a brand could have. This not so secret weapon is one of the most effective and cost efficient ways to promote your brand and build a customer base. Almost every brand has at least on form of social media in 2018 to create brand awareness/reputation. An Instagram account creates the essence of the brand in pictures while a Twitter account is create for brand news. In fashion, a great way to reach your target audience is by using influencers via social media platforms like Twitter, Instagram, Facebook and Snapchat.
The collection will be launching in AW 18/19 and so the campaign will be shot in a dark forest with the girly and brightly cloured clothes being the centre of attention.