March 2020
company’s first all-electric truck
will be a pickup with production
scheduled to begin in late 2021.
“Through this investment,
GM is taking a big step forward
in making our vision of an all-
electric future a reality,” said
Mark Reuss, GM president,
during a press event at the plant
with Governor Gretchen Whitmer
and other local and state officials.
“Our electric pickup will be the first
of multiple electric truck variants
we will build at Detroit-Ham-
tramck over the next few years.”
The investment is expected to
create more than 2,200 good-
paying U.S. manufacturing jobs.
GM will also invest an additional
$800 million in supplier tooling
and other projects related to the
launch of the new electric trucks.
“The support from the state of
Michigan was a key element in
making this investment possible,”
added Reuss. “This investment
helps ensure that Michigan will
remain at the epicenter of the
global automotive industry as we
continue our journey to an
electrified future.”
GM has committed to invest
billions of dollars in Michigan
since 2018 to bring electric vehicles
to market through investments at
Orion assembly, GM battery lab
in Warren, Brownstown and now
Detroit-Hamtramck.
MiMfg Magazine
25
ADAC Announces
New Joint Venture
and Tier One Supplier
ADAC Automotive, a
leading Tier 1 global automotive
supplier and MMA member,
announced earlier this year a
global joint venture with Ainstein,
a leader in designing and building
intelligent radar systems.
A venture between MMA member
The joint venture will connect ADAC and Ainstein will form a “new”
Ainstein’s innovative core radar
radar technology Tier One supplier.
technology to ADAC Automotive’s
proven Tier One supplier
of strategy and partnerships for
reputation — forming RADAC
Ainstein. “We believe that this
Automotive, a “new” radar technology
joint venture is a great opportunity
Tier One supplier which will
to ensure the future success of
operate independently to serve
both organizations, while unlocking
the global automotive market.
a broader scope of advanced radar
“ADAC Automotive has a
development and distribution.”
history of creating partnerships
RADAC Automotive will
that have extended our reach in
focus on mmWave radar-based
terms of customers and global
sensing solutions for use in the
footprint. This partnership with
global automotive marketplace
Ainstein will extend ADAC’s
for the applications including
reach in technology and product,
proximity gesture access sensor,
which is a core part of our strategy
automobile access and entry,
going forward”, said Jeff Ackerman,
parking assistance, object detection,
executive vice president of global
advanced driver assistance (ADAS),
business development for ADAC.
autonomous driving, in-cabin
RADAC will design, develop
sensing/vital sign monitoring
and manufacture innovative
“ADAC’s strategy of vertically
mmWave radar-based sensing
integrating electronics into
solutions for use in the global
functional and cosmetic exterior
automotive marketplace.
applications dovetails extraordinarily
“The process of combining
well with Ainstein’s objective to
these leading businesses, each
capitalize on the upside potential
with distinct strengths, will
in automotive to lead in radar-
accelerate the development of
based sensing,” said Jack Prince,
advanced mmWave technology
ADAC executive director of
much more rapidly than either of
global sales.
us could achieve individually,” said
See www.radacautomotive.com
Andrew Boushie, vice president
for more information.
6
Your Support is Critical
Contributing to the MMA-PAC is an investment in
Michigan’s future and one of the most affordable
and effective ways to support pro-manufacturing
legislators and candidates.
Donate at mimfg.org or contact Brianna Mills at
517-487-8523 or [email protected].
“Our ability to support pro-manufacturing
candidates is imperative as anti-
manufacturing voices are working
strategically against our industry.”
— Patrick Curry, MMA-PAC Chair
and President of Fullerton Tool
MMA-PAC can accept personal contributions or contributions from sole-proprietorships, partnerships or limited liability companies (LLCs). State Law prohibits acceptance of corporate checks.