Make Video Your Go-To Method for
Retaining Brand Knowledge
By Brian Town • Michigan Creative
There’s no greater creator of
knowledge than experience. Learning
from mistakes, successes, and all the
things not covered in your Welcome
to the Company manual, can move
you forward and are worth passing
on to the next person to step into
that position. In order to grow,
employers must document the
employee’s experience. This requires
having a process to collect their
team’s experiences plus the company’s
core values, mission and vision.
People tend to remember visuals
Brian Town breaks it down further in this vlog entry.
better than text; which makes one
ensures true business growth. Rather than
wonder — if a picture is worth a thousand words, how
wondering about an employee’s true experiences,
much could video be worth to your brand’s future? Here
accessing a video may underscore an employee’s
are seven reasons why you should look to video to
true feelings. With a more honest baseline, your
capture your company’s knowledge:
company growth strategy will be more effective.
It’s memorable — video content sticks with
you while text can fade away. Research shows
videos have one of the highest retention rates
across all mediums. By hitting both our sight
and auditory senses all at once, you keep the
viewer’s attention and what they learn sticks
with them better than words on paper.
Jump aboard the bandwagon — video is the
future! It’s no secret that text for knowledge
distribution is on its way out. More people
watch the news or follow social media than
read newspapers to obtain information. As
technology has advanced, our attention spans
have steadily decreased, but our desire for more
information has increased. Video can help
capture their attention.
Video makes the best use of time. You can’t
get more hours in the day so video quickly
becomes your best bet for packing more
information into less space. More people are
choosing to watch a five-minute video over
reading an article on their own for 20 minutes.
Your company stories should be treated as
more than mere words. Your company goes
nowhere without talent, so why not let it shine?
Video adds a face and voice to the conversation
and helps showcase the people who brought you
to the present day.
The camera doesn’t lie and that leads to
honest answers. Capturing candid reactions
You’ll do more than remember the past —
you could capture the future! A good video of
numerous employees, whether past or current,
all describing their exceptional experiences
working at your company can make or break a
potential job applicant’s interest. With talent
so hard to locate, why not stand out with an
exciting video highlighting your brand?
Video — it’s just fun! Talking about daily
processes can be boring, so why not make it
fun? Engage your best employees on camera,
one-on-one or in groups, and turn an important
learning tool into an activity to build employee
loyalty and explore the stories behind the
business you built.
Manufacturers are running out of time to capture
the knowledge of their retiring employees. With
fewer people entering the industry workforce, the
talent you hire shouldn’t be left to figure it out on
their own. Retaining your company’s knowledge
should be part of every owner’s long-term plan and
video can make it more fun, more captivating and
more effective than just putting pen to paper.
Brian Town is CEO for Michigan Creative. He may be
reached at 517-489-4970 or email@example.com.
Michigan Creative is an MMA Premium Associate member
and has been an MMA member company since March
2016. Visit online: www.michigancreative.com.