Womenswear tailoring brand The Deck has opened its flagship boutique in the mini Savile Row tailoring community of Lower Sloane Street. Founded by Daisy Knatchbull, The Deck specialises in made-to-order suits exclusively for women – only the second of its kind in the UK.
Daisy, former communications director of Savile Row tailor Huntsman, realised there was a gap in the market for modern, feminine bespoke suits when she pitched up at Ascot in the Royal Enclosure four years ago wearing a traditional morning suit and was clapped and cheered by her fellow female racegoers.
There are four suit styles (from £2200) – single or double-breasted jackets or safari-style and trousers can be flared, straight, wide or cigarette-slim – and you’ll be offered at least two in-store fittings, overseen by Daisy, before your suit is handmade at a Portuguese atelier with an average delivery time of two months. Luxury fabrics from mostly British mills range from patterned linen and cotton to wool and velvet, and each suit has a secret little ace of spades stitched in the sleeve.
“I want every woman to feel empowered, sexy and elegant in the way I did [at Ascot],” says Daisy.
www.thedecklondon.com