MilliOnAir Magazine Spring Edition | Page 185

ARE YOUR DESIGNS SUSTAINABLE AND ECO FRIENDLY?

Since more consumption is probably the last thing people in the western world need, saying we are doing good is probably hypocrisy, as we live off people buying more. What we can do and try to do is to create products that last long and that people want to keep long, so longevity in design and quality. And then we do our best to work with certified suppliers etc. Later this year we hope to release vegan options to further improve ourselves in this regard.

 

WHO ARE YOUR FAVOURITE DESIGNERS?  ( LIFESTYLE/ FASHION/ ARCHITECTURE )

I love some of the classic danish furniture designs, especially Poul Kjaerholm. In architecture, I love the case study houses around LA.

 

WHO ARE YOUR FAVOURITE ARTISTS ( MUSIC AND ART)?

Currently, I can’t stop listening to Mac Miller. Incredibly talented artist who left us far too early, if nothing else proved by his recently posthumously released album “Circles".

 

FAVOURITE CITY?

Los Angeles.

WHERE DO YOU SHOP?

I visit stores to see what’s going on, but buy quite a lot online. One of my favourites, that carries CQP among a great selection of other brands, is Trunk Clothiers in London. Its difficult to visit without leaving with something.

 

WHICH THREE LIVING PERSONS DO YOU ADMIRE?

My wife Isabelle for standing life with me, Roger Federer because he is an inspiration throughout and whoever manages to beat Trump in this years’ election.

 

WHAT IS YOUR FAVOURITE THING TO DO ON YOUR DAY OFF?

When I’m not working I try to spend time with my kids. I like to take it slow, not make too much plans, more make things up as the day goes by. If I can make time for some exercise, and to discover or try something new, that’s great.

 

WHAT MAKES YOU HAPPY?

Seeing my kids happy. It sounds silly, but it really does. And when they’re sad I’m heartbroken. 

WHAT IS YOUR MOTTO?

To always improve, always move things forward, and never procrastinate. Those were three, sorry.

 

ANY LAST WORDS OF ADVICE FOR PEOPLE WHO WANT TO START THEIR OWN BRAND?

It takes time, effort, persistence and consistency to get to where you want, so be prepared to work hard for a long while. And try to stay true to your idea and vision, it's easy to get insecure and look too much at what others are doing. Make sure all parts of what you do work, otherwise the whole will fail. At least those are some of things I try to keep in mind.

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