2. Right from the outset
It only takes a few seconds to make a first impression, yet many interactions for it to be changed. When we first meet people we take in non-verbal communications (appearance, body language). We scan it in. Then we take sub-conscious note of the voice quality and clarity, then finally what is actually said. All three together create a first impression in seconds and we need to ensure we get it right, that people really get us in an instance. Get some feedback on your first impression – you might be surprised!
3. Visual brand counts
So whether we like it or not, our non-verbal communication gives clues away as to our personality in the eyes of the beholder. Your wardrobe choices should be in alignment with your brand and how you want to be perceived given the environment, job role, company you are in. Don’t let your image get in the way of your true qualities and abilities – make conscious choices.
4. Be memorable and visible
Think of your career more like an entrepreneur – you need to manage your own visibility and profile, rather than leave it to chance. Create a visibility plan to consciously manage your exposure within your target market.
Who needs to know who you are and what you’re great at, in order for you to reach your goals?
Are you visible on social media? Your digital brand is quite possibly going to be the first impression some may have of you. Keep your posts in alignment with the brand you want to project. LinkedIn is the most important platform for you to regularly maintain in your professional role. Review it regularly and keep it up-to-date.
Look at ways in which you can get extra exposure – networking events, speaking at conferences, being on panels, being interviewed for your story, internal presentations. Do something new to raise your visibility every week.
5. Presentational brand matters
Becoming great at presenting an authentic message is a crucial element of your brand and being visible. Learn how to create stories and use them to engage an audience, whether in a team meeting or formal conference setting.
6. Statement ‘brand me’
Your Brand Statement is formed of the few short sentences that describe you clearly and positively. Create a draft from the work you’ve done above on your authentic brand and the feedback and get others to review it. You can use it for your LinkedIn summary statement so use this as the basis.
7. Each time, all the time
Consistency is the key to success with any brand, particularly a personal brand. Without this we only create confusing messages. Make it easy for others to recommend and ‘sell’ you by being who you are, consistently.
Oscar Wilde said in A Picture of Dorian Gray: “There’s only one thing in the world worse than being talked about, and that’s not being talked about." Today, we need to be talked about but we need to take control over what those messages might be! Take control of your personal brand today!
Oscar Wilde said in A Picture of Dorian Gray: “There’s only one thing in the world worse than being talked about, and that’s not being talked about." Today, we need to be talked about but we need to take control over what those messages might be! Take control of your personal brand today!