MilliOnAir | Uncovered
the shop
at
bluebird
Written by Alison J Lowe MBE
nyone who has talked to me over the last eight months about the fashion industry, will have heard me rave about The Shop at Bluebird’s new store in Covent Garden. I am obsessed with this store and credit it with being a world leader in experiential retailing. Although it is still one of London’s
A
hidden secrets, this month in MilliOnAir I am prepared to Uncover it for you and recommend you put it on your wish list to visit soon!
The Shop at Bluebird was launched by Jigsaw founders John and Belle Robinson and the first store, which is part of the Jigsaw group, opened on the King’s Road in 2007, billing itself as a “cabinet of curiosities.” Bringing together an eclectic mix of fashion, home, beauty and gifts for its discerning customer, The Shop at Bluebird traded on the Kings Road for twelve years prior to its launch of the new Covent Garden store.
The Shop at Bluebird has always been one of London’s most exciting concept stores but the move to its new home in Covent Garden in 2018 has taken the store to the next level. The new flagship store is slightly tucked away from the main Covent Garden Piazza on Floral Street and the understated exterior of the boutique belies the wonder that hides behind it.
211