Aliza Reger is the daughter of the lingerie entrepreneur Janet Reger who changed the way women looked at underwear. Since her mothers death in 2005 Aliza has run the company taking it from strength the strength.
Here Aliza met up with MilliOnAir Beauty editor Steven Smith to chat about her love of lingerie.
Do you worry with so much news of sexual harassment of women in the news that woman will stop wanting to look sexy?
No I don’t - my lingerie is not about the sexualisation of women, it is about feeling good about yourself and being empowered. A beautiful set of well fitting lingerie under an outfit will improve your mood, posture, fit of the outerwear and your self esteem - My mother Janet, who founded the Brand some 50 years ago said women’s liberation is not about burning your bra or making yourself as unattractive as possible, it is about being independent, earning your own income and making your life decisions and life choices. And looking fabulous!
Your company dressed Joan Collins in 'The Stud' what other famous woman have adorned your under-wear?
The list of fabulous and famous women who have worn Janet Reger lingerie is really long roll call of high achieving women from the past and present 50 years to include royalty, aristocracy and the world of pop, Hollywood and celebrity.... Princess Margaret, princess Diana, Princess Michael of Kent to name but a few British royals - many royals from the Gulf States, Princess Grace of Monaco, Elizabeth Taylor, Sophia Loren, Madonna, Tina Turner, Cher, Bianca Jagger, Jerry Hall, All the Mrs Rod Stewarts, Paris Hilton, Katie Holmes, Sharon Stone Billie Piper, Keira Knighly, Joanna Lumley.
What would you say gives a woman class?
Class is not something you can buy or easily achieve. It’s the way you hold yourself, it is a confidence and an understatement. More is definitely not more when it comes to being classy! Class is a poise and a grace, elegance and sophistication of both manner and appearance. Classy female icons - Audrey Hepburn and Catherine Deneuve!
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