MilliOnAir Magazine July/August | Page 244

MilliOnAir | BRITISH BRAND FILE

Ethical & Sustainable British Brand Aspiga

Founded by Lucy Macnamara

Launched in 2006 with a beautifully beaded Kenyan sandal, ethical brand Aspiga is now a leading British sustainable fashion and accessories brand. Founded by British entrepreneur, charity worker and passionate philanthropist, Lucy Macnamara, Aspiga beach actively stimulates the economies of talented artisans in developing countries.

“I was in Southern Africa and fell in love with the most beautiful Kenyan leather beaded sandals and spotted an opportunity to bring them back to sell in the UK. I’m passionate about fighting poverty and realised I could provide much needed jobs to local men and women in Africa, and also keep the artisanal traditions alive,” commented founder Lucy Macnamara.

A humanitarian by nature, Lucy built her career in the charity sector, working 12 years for the Prince of Wales charity, Business in the Community. She had always wanted to run her own business, and after discovering the beautiful sandals, dedicated all her spare time over two years to developing the Aspiga Beach concept.