MilliOnAir | Fashion
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contemporary design and experimental form, Isabel Wong is a luxury womenswear designer based in London. Interested in translating conceptualism into wearable products, Wong is often inspired by paradox and enigma. She is also concerned with innovation and sustainability and often utilises unusual materials in her pieces. Aesthetica speaks to Wong about her design process and British fashion.
ringing together simplicity................
When starting a new collection, where do you begin?
I usually begin by looking into a concept, such as the butterfly effect or levitation, and then I source images and research key words relating to the concept. This enables me to gather ideas for colours, shapes and also fabric choices. I like to work on the stand to experiment with draping and cutting techniques before designing on paper. The design developments come after this. On average I produce around 500 designs and I select the best of these and redesign them to finalise the collection.
Isabel
Wong