Photo by Jean-Luc Brouard
When I decided that I wanted to be a fashion writer, at the somewhat unusual age of 31 one of the first people to invite me to shows and events was Pop PR boss Portia Shaw. We share something in common, that year was 2011, the year Pop was born. With a client list that stretches across the globe and bases in both London and L.A. I thought it was high time I interviewed her on not just the industry, but her opinions.
Welcome to MilliOnAir, first up the introductions, can you tell us a little about yourself and Pop PR?
Thank you so much for the intro MilliOnAir – I am a Londoner who considers herself a punching bag to the fashion masses, mother of 1 chihuahua and 2 labs, girlfriend to an American entrepreneur and not so secret mouthy feminist. I am also the MD for POP PR which is a fashion, beauty, tech and events agency.
We bring brands and products to the media from around the world, we have an office in Oxford Circus in London and we have just opened another one in West Hollywood, Los Angeles. POP was launched back in 2011 and has been going from strength to strength thanks to the incredible support of influencers, media and celebrities to continue to come back to us for our client's exquisite pieces.
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alking fashion, Pr, and the changing industry with Portia Shaw of Pop PR.