The 6th annual FashionWorked Awards
(founded by Ross Pollard) celebrated the winners for 2017 on the roof terrace of Century Club over London Fashion Week Men's, as part of the Grooming Room schedule of events.
The relaxed-format awards garnered a serious audience, which included individuals from the illustrious judging panel (Hilary Alexander, Rebekah Roy, Elyar, Stefanie Jones, Prince Cassius, Jai'me Jan), award nominees (Joshua Kane, Safia Minney, Sven Segal, Hoxton Radio), media (GQ, Candid Magazine, Marie Claire), industry insiders and quite a few celebrities (Naomi Grossman, Joe Simpson, Charlie Mills, Harry Lee Dobson) from both London and Los Angeles.
2017 marks the FW Awards sixth year. The awards are small scale, intimate and hilarious. Big production and celebrity cachet do not factor in; there is not a sit-down dinner, a famous host, entertainment, guest presenters or a DJ, and historically they’ve taken place on a picnic blanket in a random park.
The FW Awards were created by Haus of FashionWorked, a digital platform founded by Ross Pollard, a fashion writer who likes to wear a disguise: a hippopotamus mask. The mission of the platform is to be a top destination for independent brands and designers, as well as a directory of the best independent retailers.