How do you describe the lady who wearing your designs?
Someone who quintessential loves to be different, has an appreciation for art and culture, the integrity of unique, artistic designs, and loves individuality.
In your view, what characterises Azza Fahmy designs?
Each meticulously hand-crafted piece holds a story and is immersed in, and reflects cultures from across the globe while being stylish, modern and relevant at the same time. In-depth research goes into every collection in order for us to create authentic artistic designs that incorporate time-honoured techniques and include features such as beautiful motifs and calligraphy.
Which is your most treasured collection and why?
The Pharaonic Collection – The inspiration behind the Pharaonic collection is the Armana period (1352-1327 B.C.) with a special focus on the theme of ‘Love and Wisdom’. It was a time of revolutionary cultural change to Egyptian religion, art and society and is the most famous of periods of Ancient Egyptian history.
It took eight years of in-depth research and creative development with every detail being authenticated by an ex-Christie’s Egyptologist. Like all our collections the Pharaonic collection is hand-crafted and is one of our largest collections. It artistically translated the complex art form of Ancient Egypt’s motifs and symbolic references to modern contemporary jewellery. Every piece of jewellery holds a story and it is one of our most successful collections