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World of Azza Fahmy
"A location, an attitude. Created by Egypt's fine jewellery house of provenance, Azza Fahmy. An Exclusive society for those who believe that life's true luxury is the ability to explore our existence"
Azza Fahmy is an independent purveyor of handcrafted jewellery taking their inspiration from 7000 years of culture defined by contemporary minds. Honouring traditional techniques passed down from generation to generation, each piece is a result of years of research.
Their spirit is proudly Egyptian whilst the appeal of their creations is now global, with stores on four continents, pieces worn worldwide by influencers and singers such as Rihanna and Joss Stone and collaborations with international designers Matthew Williamson and Preen by Thornton Bregazzi.
Here we speak to the brand's namesake, Chairwomen/ Creative Director, Azza Fahmy about the brand's creation and future plans.
When did you know you wanted to be a jewellery designer?
I have always had an interest in design and I have BA in interior design. However, it was when I found a German book on Medieval European Jewellery. It was reconfirmed from the moment I finished my first piece.
Where did you study?
Initially, two years studying with the masters at Khan El Khalili in the ancient jewellery quarter in Egypt followed by a year at the London Poly courtesy of a scholarship from the British Council.
What are your basic design principles?
Connecting Jewellery with culture and historical references and translating this to suit modern, contemporary lifestyle without compromising our DNA.
By Laura McCluskey