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As well as the hardworking formulas within your products, they also have an incredible smell too. How did you choose the scents and what was the inspiration behind this?
The fragrance was driven by a desire to make Legology a brand that made the wearer feel good. I wanted it to uplift, make you feel like you are on holiday and in that carefree state of mind. The scent – I call it my holiday bubble smell – was created by the French fragrance house Robertet and it took just one iteration – they had a very clear and simple brief involving Amalfi lemons and the smell of the Mediterranean, and they got it in one.
How would you describe your brand personality?
Classic, stylish, charming and gentle. I ask people to recall Burt Bacharach’s Pacific Coast Highway, of Herb Alpert’s Casino Royale, the south of France or the Italian Riviera in the Sixties and Chateau Marmont. They usually get the picture.
I understand that your husband is your business partner, what role does he play and how do you strive to have a good work-life balance?
Ben oversees operations, production and fulfilment. He crosses the T’s and dots the I’s over contracts and he is the voice of good sense and reason. He is the perfect foil.
Your initial retail partner was Liberty London, who seem very progressive when it comes to trialling new products, how did you get stocked in there and how long did the process take from initial conversations to seeing your brand on the shelves?
Liberty championed the brand from conception, stuck with me through production, and supported Legology in the most remarkable and entrepreneurial way. They even gave Legology some windows. Liberty can only be described as our guardian angel.