businesses
�ta��i�g t�e test o� time
Owners of theseend�rin� local b�sinessesshare their �eys to s�ccess
WR�TTE� �Y KA�TLY� KA��LE�
�mall businesses , the esteemed mom-and-pops that line the fabric of atown ’ s economy , are worth saving . They are worth worshipping . The old ones that found ways to make it , in spite of recessions and convenient methods to shop online — not to mention aworldwide health crisis — deserve praise for defying the odds .
Tens of thousands ofsmall businesses , defined as those with fewer than five locations , closed forever during the height of the CO�I�-1� pandemic , according to news reports . Owners of many still standing across the � . S . feared that they would also have to close , published surveys suggest .
Here , the owners of three ofthe most venerable Millburn businesses talk about what it takes toserve the community for decades .
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MAY 2021 MILLBURN & SHORT HILLS MAGAZINE