beauty
private use only, but after employees
and clients told her they thought
there would be demand for it as a
retail product, Williams started
making it for public consumption.
KEEPING COMMUNITY CLOSE
Williams created a Facebook
group for Erin’s Faces, and actively
answers questions posed on it. “We
have ahuge network ofwomen, and
they’re so connected in the Facebook
group and help each other so much,”
she says.
Lea Blackburn, of Maplewood,
says she loves Erin’s Faces, not
only because of its clean products
but because of Williams. Some of
Blackburn’s favorite products are the
radiant firming concealer, the rose
quench serum and the mosquito/tick
repellent
“Erin is unrelentingly authentic,
completely accessible and refreshingly
transparent with her customers about
every decision she makes,” Blackburn
says, adding that she’s learned a lot
on the Facebook page.
Josephine Rose Roberst, of South
Orange says she hasn’t forgotten
what her first-ever purchase from
Erin’s Faces was —Rose Water
Tonic — and uses Williams’ products
exclusively. Wiliams’ Tamanu Oil has
helped heal her adult acne and she
keeps the tinted lip balms in all kinds
of places.
“I love all things roses but find
most other rose products are just
rose fragrance,” Roberts says. “Erin’s
Rose Water is the real deal and every
spritz gives me the most luxurious
feeling inside.”
After receiving an overwhelming
response to a blog post she made
on her website asking “Am Itoo
heavy to run a beauty company?”,
Williams decided to launch a podcast
in the future called Beauty Full
Stories with Erin’s Faces. She points
out that many of the people who
sell beauty products to people are
models or celebrities. “[I’m a] curvy
redhead from Texas, and I don’t look
like those people,” Williams says. “Is
that OK? Isthat not OK, and why do
ONE WITH NATURE (Top) Erin Williams, owner of Erin’s Faces in Millburn, enjoys some time outdoors;
(above) Peptide Eye Cream is one of the many all-natural beauty products the company offers.
I feel that way? What’s my baggage
that makes me feel like I’m not worthy
of that?”
In the post, Williams spoke about
her weight and problems with acneprone
skin, but said she wasn’t going
to let that stop her. “In the end, I’m
choosing not to listen to those voices
anymore that are saying I should
look, should say, should sound a certain
way,” she says. “I am choosing
to want to always be better, but to
embrace who Iamand where Iam
now. And that’s enough.”
The podcast will feature her clients’
stories and discuss weight, race,
hyper-pigmentation, acne, having
children, losing them and other realworld
topics. “I like shining a light on
someone else, because I think everyone’s
story will resonate on a different
level,” Williams says. “The hope
is to show we are not alone interms
of beauty or self-image.” ■
COURTESY OF RIN’S FACES
24 MAY 2020 MILLBURN &SHORT HILLS MAGAZINE