influencer
A social media user who has established credibility in aspecific industry, has access to a large audience
and can persuade others by virtue of their authenticity and reach.
UNITING LOCALPARENTS
Short Hills native Illana Lebersfeld aims to bring together local moms, dads and caregivers
INTERVIEW BY JORAMMUSHINSKE
lmshmoms.com
@livingstonmburn
shorthillsmoms
live10for2.com
NAME, AGE:
IllanaLebersfeld,41
WHERE YOU GREWUP:
Short Hills
WHERE YOULIVE NOW:
ShortHills
EDUCATION:
Millburn High School
Lehigh University
FAVORITE FOLLOWS:
Local Moms Network
thelocalmomsnetwork.com
Camp Stuff4Less
campstuff4less.com
FUTURE ASPIRATIONS:
To writeabook
Illana (far right) with her family (from left) Jason, Gracie, Addison and Charlotte (in front).
When and why did you start LMSH
Moms? Agoodfriend of mine asked if I
would be interested in running a website for
Livingston, Millburn and Short Hills for the
parent company, The Local Moms Network.
She runs two websites for the network in
Westchester and thought it would be fun
to work together. Iwas looking to do
something where I can incorporate my
people skills, writing and creativity, and it
seemed like the perfect fit.
Thanks to LMSH Moms, I meet new people
all of the time,and I’m really learning about
all of the local businesses in the area. Ihave
met and become friends with some of the
other women who run websites for their
towns with the Local Moms Network. It is
wonderful to have such a strong and amazing
group of women to talk to and work with.
How often do you postonline? Iusually
post about once a day.I try not to over-post,
but Ilike for my followerstosee that Iam
always working and genuinely interested in
providing them with information about all
kinds of things relevant to our area.
What are some of your favorite topics
that you have covered? One of my favorite
things that I was fortunate enough to work on
with other Local Moms was our Camp Guide.
Iloveall things camp.Itwas alot of fun
interviewing different camps all over the
country and writing about them for our guide.
I also like to post articles about topics that
moms can relate to, topics that are important
to us as women andmoms. Ihope to keep
expanding my knowledge of the local
businesses and partner with them to help get
the word out so we can support them.
COURTESY OF ILLANA LEBERSFELD
16 MAY 2020 MILLBURN &SHORT HILLS MAGAZINE